Criminal Communication: Public Representations, Repertoires, and Regimes of Criminal Governance

Criminal actors are widely assumed to maintain a low profile, exerting power through coercion and clandestine networks. Scholarship addressing public action by criminal actors focuses largely on visible violence. However, an ample empirical record demonstrates that criminal actors also communicate publicly to broad audiences. To better understand this practice, my study focuses on campaigns of narco-messaging in Mexico. I ask: how do criminal actors represent themselves when they speak publicly? How does such self-portrayal interact with other practices of criminal governance and control? I identify three patterns of self-representation: Ruler of territory, Scourge of enemies, and Guardian of people. Overall, public communication expands the repertoires of criminal actors, offering ways to modify public perceptions of better-known practices such as costly signaling through violence. Different representations are deployed strategically in the contexts of establishing regimes of governance, maintaining regimes, and fighting criminal wars.