The Textbook Road Taken

The Textbook Road Taken

By Ken Kollman, University of Michigan

In this article, I reflect on my experience of writing and marketing a textbook in the midst of rapid intellectual, technological, and methodological changes in the profession. Like writing the textbook, the process of writing this article helped me to think more deeply about our profession, our teaching mission, and my engagement with publishers, students, and fellow professors. I hope these insights are helpful.

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